be-front, powered by Insula and Begen
Two companies, one flow.
Insula makes the film. Begen turns the film into a campaign in every format. At be-front, both work on the same project, from day one to delivery.
01 · Master film
Insula
A label for AI and hybrid (live action plus AI) advertising films, founded by Luciano Mathias and Caíto Cyrillo. It makes the master film: script, direction, generation and finishing, with a cinematic language. From script to final film in about 18 days.
- Concept and script
- Direction
- 100% AI or hybrid film
- Finishing and online
02 · Rollout
Begen
Maker of AdMultify, which turns a campaign's key visual into hundreds of format and message variations, ready for every channel.
- Key visual into variations
- Formats per channel
- Messages per audience
- Scale with AdMultify