be-front, powered by Insula and Begen · 2026

Maturatta

Barbecue Month · TBWA

foodFilm and rollout

Master film · no audio

01 · The solution

Master film, cutdowns and daily campaign versions, each in 16:9 and 9:16. March 2026. From the film, Begen rolled the campaign out into 6 variations, one per cut, across 5 video and display formats, each static and animated, plus 10 and 15-second videos.

· The scale

30 assets from the same film

The mosaic shows the 30 animated versions. The full rollout has 90 assets: static, animated and video.

Format

Channel

30 of 30 assets

1920×1080 · Horizontal

1080×1920 · Vertical

300×600 · Display

970×250 · Display

640×170 · Display

1920×1080 · Horizontal

1080×1920 · Vertical

300×600 · Display

970×250 · Display

640×170 · Display

1920×1080 · Horizontal

1080×1920 · Vertical

300×600 · Display

970×250 · Display

640×170 · Display

1920×1080 · Horizontal

1080×1920 · Vertical

300×600 · Display

970×250 · Display

640×170 · Display

1920×1080 · Horizontal

1080×1920 · Vertical

300×600 · Display

970×250 · Display

640×170 · Display

1920×1080 · Horizontal

1080×1920 · Vertical

300×600 · Display

970×250 · Display

640×170 · Display

Results

assets in the rolloutSource: Begen, rollout files · Barbecue Month campaign: 90
variations, one per cutSource: Begen, rollout files · Barbecue Month campaign: 6
formats, from 640×170 to 1920×1080Source: Begen, rollout files · Barbecue Month campaign: 5

Credits

Agency: TBWA
Client: JBS

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